A fund site that earns trust on the first scroll
A credibility-first site for a fund that needed to look the part before the first meeting.
A fund’s website is its handshake. Before a single call happens, prospective LPs and founders judge whether the team looks serious, organized, and worth their time. Entre needed a site that did that work on the first scroll.
The challenge
Entre had a strong thesis and a weak web presence. The old site was a generic template that undersold the team and buried the things that actually build confidence, like their track record, their focus, and how they work.
What I did
I rebuilt the site around credibility. A restrained, editorial design signals that the team is serious without shouting about it. The thesis and proof points sit up top, and every page loads fast enough that the experience itself reads as competence.
The site finally matches how the team actually operates, sharp and clear.
The outcome
Entre now opens conversations from a position of strength. The site loads in well under a second, scores in the high 90s on Lighthouse, and gives the team something they’re glad to send before a first meeting instead of apologizing for.